How LinkedIn Works for Business?

Business Marketing

If LinkedIn isn’t part of your social strategy yet, it could be time to think again. LinkedIn has been a great place for networking and growing your business since 2003. Currently, this platform has 15x more content impressions than job postings. This not only provides a platform for individual promotion for posting accomplishments, skills, and experience but also provides a potential space for businesses to showcase their products and services along with finding clients.

For starters, you have to set up your Linkedin Business Profile and optimize it which will provide your profile the visibility and traction.


The next and crucial process is generating leads. It is the most important aspect of any business. Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. If your prospects are not ready to buy what you are selling, you will find it difficult to make sales. Now businesses make the mistake of considering the whole wide audience the platform provides as leads but it is crucial to identify the correct leads and hence marketing your product/service will help you generate the sales.  


Not limiting itself to the texts and captions posts always, LinkedIn came up with various new features like - 

Live Video, provides a way for people to connect and engage with their communities in a more personable, scalable, and entirely digital way.


Name Pronunciation, where users can record a 10-second audio clip and add it to their profile, so other users can listen to the recording to learn how to correctly pronounce their name.

Reactions, users can respond to a LinkedIn update by choosing from a range of different expressions: like, celebrate, support, love, insightful, and curious. (Just like facebook)

Polls, drive quick engagements on the platform. As a poll creator, you can keep an eye on the activity in real-time, such as how many votes have been cast, the results so far, and how much time is left for voting. Only you can also see who has voted and what they voted for.


Organic “Carousel” Posts LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform. 


Linkedin also provides great tools for target marketing. Linkedin ads or Linkedin Matched Audiences, are two other tools that help market your brand directly to the target audience. Now, The question ahead is whether all of the processes so far have been working well for you? The answer lies in the analytic which will help you benchmark or quantify your performance.